‘Cult status, street-chic, rock vibes, quality craftsmanship’
When I was given the opportunity to go to the Rochessa launch party, I didn’t think I would be in as much awe as I was. Held at FORM (Art Gallery), the Rochessa label was loud and proud, which is totally justifiable looking at the launch party. Balloons remained in various corners with the brand label upon them, shoes from the current collection and next collection were displayed lovingly, with small booklets / leaflets accompanying the display stands. There were even rows of shoes for people to try on and purchase, which was mighty tempting. And the catering service for the event, man, don’t get me started, I could’ve stood there all night eating the delicious trays of food, and cupcakes. If you ever wanted to know how to create a successful launch party, look no further than here, because it was pretty spot on.
Created by Rachel McRae, Rochessa prides itself on providing ‘style & quality’ which I would have to say, is pretty spot on (I mean, those ‘Roll On Platforms’ are to die for). The few shoes I tried on seemed to have a sleek fit on my feet that felt rather elegant, but for a friend of mine with feet somewhat bigger than mine, couldn’t quite find her size (but perhaps that’s because of the range they had on display at the launch). Starting with the winter collection which is now available to purchase at http://www.rochessa.com, there is a beauty within the colour and designs of these shoes, which is something that I would definitely purchase myself. We all know that if I didn’t buy four pairs of shoes that week, I would’ve probably bought four pairs from Rochessa, though I am a self-proclaimed shoe-a-holic.
We sipped on champagne and white wine, playing with the Instagram frame that had been provided for us, before attempting to juggle glasses, booklets, and a camera to get the right shot. The place was packed before the end of the night, making it harder for people to squeeze in and out as more people continued to buy shoes. Boxes and bags with the title ‘Rochessa’ sprayed across it kept leaving the gallery, as I continued stealing little cupcakes with the label’s name across it. I find myself on the website yet again, scrolling down the shoes available for purchase, but just wait for the next collection to come out, because oh mama those are some good lookin’ shoes. Luckily you guys get a bit of a sneak peek here.
What a successful night, not only for Rachel and her brand Rochessa but also for those who walked away with a steal.
Those shoes are going to be in my dreams tonight.
Shot on Nikon D3200 + 20mm.